How to Sell a Wholesale Deal
Getting a property under contract is only half the job. The other half is finding a cash buyer who will close before your contract expires. This guide walks through every step of marketing a wholesale deal so you can move it quickly and keep your reputation intact.
Step 1: Confirm your numbers before you market anything
Before you send your deal to a single buyer, verify your after repair value (ARV), your repair estimate, and your asking price. Buyers run their own numbers and they will catch inflated ARVs or underestimated repair costs immediately. A deal that does not pencil out will not sell, and sending bad numbers damages your credibility with buyers you want to work with again.
Pull at least three recent comparable sales within a half mile and within the last six months. Use a licensed contractor estimate or a detailed scope of work for repairs rather than a rough guess. Your asking price should leave enough room for the buyer to make a profit after repairs, holding costs, and their own margin.
Step 2: Build a complete deal package
A complete deal package answers every question a buyer has before they ask it. It should include the property address, beds, baths, square footage, contract price, your asking price, estimated repairs, ARV, a link to photos, property type, closing date, and any known condition issues such as roof age, HVAC age, foundation condition, and access information.
Photos are not optional. Buyers want to see the interior, exterior, roof, and any major problem areas. A deal with 20 clear photos moves faster than one with two blurry shots. See our wholesale deal package checklist for a complete list of what to include.
Step 3: Choose how you will reach buyers
You have several options for getting your deal in front of buyers. You can email your own list if you have one, post in local real estate investor groups, reach out to buyers you have worked with before, or use a service that already has a large verified buyer network.
The fastest route is a buyer blast that sends your deal to thousands of active investors at once. Learn more about how to find cash buyers for wholesale deals and what makes a buyer list effective.
Step 4: Respond to buyers quickly
When buyers respond, answer their questions the same day. Slow responses signal that you are not serious or that the deal has problems. Have your purchase and sale agreement, any addenda, and your assignment agreement ready to send. Buyers who are ready to move will not wait three days for paperwork.
Qualify buyers before you spend time negotiating. Ask whether they are paying cash, whether they have closed on similar properties before, and whether they can meet your closing timeline. A buyer who cannot close by your contract deadline is not a real buyer for this deal.
Step 5: Execute the assignment and close
Once you have a buyer, you will sign an assignment of contract agreement that transfers your equitable interest in the property to them in exchange for your assignment fee. The buyer then closes directly with the seller. The title company or closing attorney handles the disbursement of funds, including your assignment fee.
For a detailed walkthrough of the assignment process, see our guide on how to assign a wholesale contract. If you prefer not to manage the buyer search yourself, a JV partnership lets you hand that work to a partner who already has the buyer relationships.
Two ways to sell your deal with Buyers AI
Buyers AI offers two options for wholesalers who want to move their deals fast without building a buyer list from scratch.
Frequently asked questions
How long does it take to sell a wholesale deal?
With a buyer blast, your deal goes to thousands of buyers within 24 hours and most deals receive responses within 48 to 72 hours. A JV partnership typically takes 3 to 7 business days to source a qualified buyer.
Do I need to have the property under contract before marketing it?
Yes. You need a signed purchase and sale agreement in place before you can legally market the contract to buyers. Marketing a property you do not control creates legal and ethical problems.
What is the difference between a buyer blast and a JV partnership?
A buyer blast is a flat fee service where your deal is sent to thousands of buyers and you keep 100 percent of your assignment fee. A JV partnership is free upfront and Buyers AI works the deal for you in exchange for a 50/50 split of the assignment fee at closing.